"Crowd Accelerated
Innovation" (Chris Anderson, 2010) is an amazing new-age
concept that leaders in the Entertainment Industry should make note of. In
summary, it is the idea that the Internet is the driving force for today’s wheel
of innovation.
There are three dials that spin the wheel faster: Crowd,
Light (Visibility), and Desire. The Internet is the tool that ratchets up all
three. Obviously an artist’s Crowd and Visibility are expanded via the Internet,
often exponentially if the performance is superior or unique. But it is also
noted that Desire is increased by the fact that a person can now create his or
her own celebrity status with little or no help from anyone else. With nothing
but an acoustic guitar, a web came, and mediocre talent, Jess Greenberg has made herself into a
YouTube sensation. With eleven million views on just one video, she could have
filled Anaheim Stadium approximately 122 times!
Jess is doing what she loves, so it is almost impossible to
argue with her success. Gary Vaynerchuck said
it this way: “There is no reason in 2008 to do shit you hate.” Six years later,
that is even truer. The world is an
open market place, and it is waiting for your passionate product. “You can lose
just as much money being happy as hell,” Gary continues. If you are of the
creative mindset, that statement should seriously resonate with you. Whether
you are making money or losing it, you will be happy if you have found your
life’s calling, and you are pursing it.
I spent the first half of my career as an accountant and
business intelligence project manager, and I hated every second of it. Just
like Gary, I had that “ah ha” moment, thank goodness. I decided that the second
half of my career would be spent doing, studying, living and breathing my
passion. I've never been more fulfilled or satisfied.
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