So you’ve discovered your life’s calling, life’s task,
career epiphany, or what ever you want to call it, and it’s in the
entertainment business. Whether in film, music, classical arts, or artist
management, you’ve found it, and you are excited and ready to get started! But
there’s that little voice of a parent, boyfriend, girlfriend, or spouse that
keeps repeating in your head: “Grow up. Get a real job.”
There are valid reasons that the non-artistic persons in
your life might say things like this to you. While it’s primarily because they
lack your creativity and don’t understand your passion for entertainment, these
more analytical types know that you probably have a greater chance of being
simultaneously bitten by a shark and struck by lightning than becoming the next
Jennifer Lopez.
I recently discovered for myself that I had narrowed the
scope of my career and business far too much. Setting out to be a
self-sufficient composer, musician, and sound engineer was a good start, but it
placed far to many limitations on my income potential. In an informal interview
with a personal friend, mentor, and entrepreneur, John Jacobs, I asked him what the secret to his
success and longevity was (he has over eleven years as a self employed
individual). He said: “Don’t think of yourself as a composer or musician, think
of yourself as someone in the music business who is willing to do anything within your sector to make
money.”
That sentiment was reinforced when I came across the article
"The Top Ten Reasons Not
To Become A Recording Engineer," in which author Justin Colletti points
out many of the pitfalls in this specific entertainment business pursuit. I was not surprised by the first one, “It can
be hard to find paying work,” but the second one, “It can be hard to find
non-paying work,” was an eye-opener!
So I went about revamping my company’s business model and
without knowing it, I had already followed Colletti’s next piece of advice. In
his article "6 Areas In The Music
Business With Potential For Growth," he points to broader scale
enterprises like record labels. That is exactly what I have done with my own
company, expanding it from a composition factory to a full-blown label. It has
opened the door to income streams that I didn’t have when it was just “me,
myself, and I.” Are there more headaches? Of course. Is it worth it? Absolutely.
Now I spend a portion of my time working with personalities
of a questionable nature, babysitting young artists, and recording music that
grates my nerves. But I’m still in the industry I love, I still have time for
my own music, and it sure beats trading hours for money as a corporate pawn!
